September 2019

Circular Logic

The phrase “circular logic” popped into my head this week. Circular reasoning (Latin: circulus in probando, “circle in proving”; also known as circular logic) is a logical fallacy in which the reasoner begins with what they are trying to end with. The components of a circular argument are often logically valid because if the premises are true, the conclusion must be true. […]

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Experiences Matter

Often times experiences generate deeply-felt responses. Cultural framing is often used by branding experts when studying culture and its effect on consumer attitudes, behaviors, and beliefs. Going deeper, cultural framing describes the unspoken systems of meaning at play in affecting our behavior, our attitudes, and our decisions.   Have you heard of the term “customer experience”? Companies

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Life and Business Protection Planning

I’m often asked what is it that I do? When I started The Living Planner, I wanted to test a theory. 60% of Americans do not have a will/trust or advanced health care directives. Business owners and departmental leadership rarely have considered or executed plans in case of disruption of the business or the loss

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PIPE Dream Strategy

Amazing to think September is here and Q4 has arrived. After a conversation with a friend’s mom this week, it became clear that we are long overdue for a discussion about Life Planning Strategy. I have a theory, one I test rigorously meeting people. It’s holding up thus far, much to my amazement. It’s become

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